The Ranch at Rock Creek

 

The Ranch at Rock Creek reached out to me to design an ad in Spanish that would grab a readers attention and deliver their message effectively. The goal is to inform readers that The Ranch at Rock Creek is looking for seasonal workers that would consider moving to Montana and working in their establishment. Being unfamiliar with the resort, I had to undergo research that included looking at other resorts of this caliber and evaluating their ad positioning and marketing techniques. I decided to showcase the resort as the main object and include the font big and bold in order to correlate with the tone of the establishment. I used my skills of Adobe InDesign and Photoshop in order to frame the image with best aesthetic in mind. I also used my knowledge of my native language of Spanish in order to deliver the message effectively.

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