Master of Strategic Communication


With a team, I analyzed the target audience of the Master of Strategic Communication program at Westminster College for two months in the Spring of 2015. I was able to develop an integrated marketing campaign and a proposed hashtag that would spread online through social media in order to reach the target audience and inform them of the program. Assembling the Creative Brief taught me research skills and gave me exposure to the methods used in branding and marketing. I learned how to create a rounded campaign and sharpened my presentation skills. The department made design decisions influenced by my artwork. Present are the deliverables I created that showcase the benefits of the program.


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